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A jewel on the Adriatic Riviera — SENTIDO Tara Resort for sale

A well-established hotel — one of the jewels of the Adriatic Riviera — is being marketed for sale by specialist property adviser Christie + Co.


The SENTIDO Tara  Resort, set in the charming village of Becici in Montenegro, has 197 modern rooms, 28 spacious family apartments and two gorgeous VIP apartments. In addition to its guest rooms and suites, the hotel offers an array of impressive indoor and outdoor leisure facilities, fine dining restaurants, lively bars, and meeting rooms and spaces fit for a variety of uses. The hotel’s exclusive beach area – only 80m from the hotel – invites guests to relax and enjoy the beauty of the Adriatic Sea.


Becici is perfectly nestled between mountains and the beach, and close to the historical city of Budva, in the central part of the stunning Montenegro coastline. The region offers a wide selection of tourist highlights — historical cities, the gorgeous Skadar Lake and the National Park Lovcen, among others.


Montenegro is an up-and-coming holiday hot-spot in Southern Europe. It is renowned for its marvellous natural heritage ranging from snow-covered mountains and beautiful coastline, to a variety of idyllic sandy beaches. The country enjoys an impressive average of 180 sunny days per year, making it one of the sunniest places in Europe and a favourable destination for tourism.


Featured in the recently remade James Bond movie Casino Royale and a country admired by many travel journalists, Montenegro is expected to show record growth rates in tourism demand over the coming years, confirming the country’s status as a top holiday destination.


The SENTIDO Tara Resort benefited from a rebranding in June 2011 and has  shown  a significant improvement in performance, with strong additional upside potential.



Lukas Hochedlinger, Managing Director of Christie + Co Austria, says: “The SENTIDO Tara Resort Hotel represents a superb investment opportunity set in a prime location that is renowned for having one of the most beautiful sandy beaches in Europe. The hotel’s location, its excellent condition, combined with the charm of the local culture; make this a rare opportunity for the discerning investor.


“Thanks to a full repair and maintenance programme since opening, the hotel is today a 4-star hotel complex in accordance with international standards, and we are confident that a new investor will experience significant growth in RevPAR, revenue and owners’ return.”


This exceptional freehold hotel is being made available for sale by the current owners, who have decided to sell in order to concentrate on other core parts of their business. The hotel is offered for sale  with or without the management and branding of SENTIDO, offering unique opportunities through rebranding and new management.


Christie + Co is seeking offers for the freehold in the Sentido Tara Resort Hotel.



Press Contact

Sandra Pechac

Marketing Manager

Christie + Co Austria GmbH

T: +43 (0) 1 / 890 53 57 - 0

F +43 (0) 1 / 890 53 57 - 15

E: presse@christie.com

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